Toronto, Canada | March 3, 2011 |  Visibli, creators of the link-based Engagement Bar™, is proud to announce their most recent funding round as well as new partnerships with prominent artists such as John Legend, Quincy Jones and Interscope Records. The company’s Engagement Bar, which was released in October 2010, helps artists and brands promote their products through Twitter and Facebook links. Over 50 million links are shared with the Visibli Engagement Bar each month.

The current round's participants include Extreme Venture Partners and several angel investors. The company will be using the financing to extend the Engagement Bar platform and build deep analytics to help users better understand audience behavior.

50x Higher Engagement for Artists and Music Labels

Visibli is revolutionizing direct-to-fan marketing by giving artists and labels a new way to actively promote their music directly to fans. By integrating with services like SoundCloud, FanBridge and iTunes, the company has increased its focus in the space.

The fledging company has also signed new partnerships with multi-Grammy winner John Legend and a number of other tier-1 artists to help them promote their music with each link. Recent trials with Quincy Jones and his label, Interscope Records, led to 50x higher engagement from fans compared to typical rates.

"The value from a tool like Visibli's Engagement Bar is crystal clear," said Lee Hammond, Director of New Media at Interscope Records. "We're constantly looking for tools to help us with direct-to-fan marketing, and this fits in perfectly with our strategy. Our artists have millions of fans who they interact with everyday on Facebook and Twitter, and this will allow us to share his music with them in an engaging and non-intrusive way."

Visibli for Brands and Agencies

Visibli has also achieved significant growth working with hundreds of brands and agencies everyday. The company’s Engagement Bar platform allows organizations to better-interact with their customers. Using the self-serve system, brands are able to customize the promotional messages shared with each link, and track the success of their campaigns with detailed analytics.

For more information about Visibli, please visit http://visibli.com.

About Visibli
Visibli pushes the boundaries of traditional web-based promotional tools by helping companies expand their digital audience, and promote their products through shared links. Founded by Saif Ajani and Minaz Abdulla, the company has continued to grow in popularity among brands, publishers and artists, and manages over 50mm links each month for its clients.

Engage Your Friends

Shape the experience your fans and friends have when they click your links. Your Engagement Bar can include images, videos and other widgets that help share interesting things with them.

Extend Your Brand

Extend your brand by distributing your message with shared links. Because the Engagement Bar is fully customizable, it can include your logo, colors and even your own URL!

Make Money

Drive revenue through a variety of e-commerce options. You can include links to your third-party stores, as well as promotional messaging to help increase sales from your fans and followers.

Visibli helps companies and content creators expand their digital audience, and promote their products through shared links.

Visibli's Engagement Bar™ gives companies a valuable new tool to reach new audiences, while providing consumers with relevant content, promotions and e-commerce opportunities to sell their products and services.

The Engagement Bar™ lets companies tap into the power of their customers’ networks to reach out to new customers in a way that is user-friendly and relevant.

Visibli is funded by Extreme Venture Partners.

Saif Ajani

Saif Ajani is the CEO and a co-founder at Visibli, and is responsible for the company’s vision. Prior to launching Visibli, he has worked extensively in the technology space, most recently at a VC-incubated digital media startup. Saif has an honors degree in Computer Science from the University of Waterloo, and an MBA from Cornell University.

Minaz Abdulla

Minaz has worked at various startups in his previous life before joining Visibli. With an Electrical Engineering honors and Masters degree from the University of Waterloo, he has a passion for writing kickass software in the web and mobile space. In his spare time you may find him on a tennis court trying to optimize his serving algorithms.

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